Onward
How Starbucks Fought for Its Life without Losing Its Soul
In 'Onward', former Starbucks CEO Howard Schultz shares the compelling story of his return to the company during a time of financial crisis. With honesty and insight, he recounts how he revitalized Starbucks by re-focusing on core values, innovation, and customer experience. It's a powerful business memoir about leadership, resilience, and leading with purpose under pressure.
